(b Auckland, 1 Jan 1935). New Zealand sculptor and conceptual artist. He studied at the Royal College of Art in London in the early 1960s and first showed his work alongside that of fellow students such as David Hockney and Derek Boshier, helping to mark the emergence of British Pop art. The pseudonym that he adopted in 1962 reflected his obsession with different ways of representing fruit. On moving in 1964 to New York he began to produce neon versions of popular icons. In 1970 he established Apple as one of New York’s first artist-run ‘alternative’ art spaces.