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Salon 94, sited in a former adoption agency on 12 East 94th Street, is a far cry from an archetypal Chelsea gallery in regards not only to its location but also to its program. More of an experimental project space than a gallery in the customary sense of the term, Salon 94 was founded on November 10th, 2002 as an interdisciplinary environment in which emerging artists could flourish while mid-career artists could rethink their oeuvres. The gallery operates in the style of the 17th and 18th century salons of its appellation. After making the pilgrimage uptown, visitors to Salon 94 are provided with a space that actively encourages appreciation and discussion of the exhibitions on view. Salons have traditionally been held in the home of an able host and Salon 94's founder Jeanne Greenberg Rohatyn suits this role well. Inspired by women like Florine Stettheimer, Peggy Guggenheim, and Gertrude Stein, Greenberg Rohatyn aimed to present an alternative to the uniform, sterile galleries lining the streets of Chelsea. Greenberg Rohatyn describes, "It became very clear to me that I didn't want to have a conventional white box gallery, so I started to think about people in art history that have had influences that have been a little bit outside the norm - women who have maintained their personal integrity while remaining businesswomen in the art world."
The gallery's residential interior is indeed a little bit outside the norm but Salon 94's efforts to exhibit work on every vacant surface are reminiscent of the original Salon de Paris. The space, designed by the celebrated architect Rafael Viñoly, features a curved 40' foot long and 20' high glass wall. Behind this wall is a garden designed by the landscape artist Paula Hayes. Installations can be arranged throughout the 1,500 square feet of domestic environment that Salon 94 provides its artists to work within. Fabienne Stephan, Salon 94's director of two years, stresses the importance of the difference between the experiences proffered by this uncommon setting as opposed to that of the windowless white cubes of Chelsea. Not only does the distance from Chelsea attract a keen audience that comes exclusively to see the exhibition on view but visitors are often invited to sit down and converse about the art. Although the gallery space is on the ground level of Greenberg Rohatyn's home, in some instances artists request to be shown in the furnished environment upstairs. According to Greenberg Rohatyn, the architecture itself is often the inspiration behind an artist's show at Salon 94. Greenberg Rohatyn continues, "The artists approach the space in a different way than they might with their own galleries, which makes them think about their work in a different way. These types of changes for artists are really important."
Salon 94 occasionally works with artists that already have gallery representation in New York but want to produce experimental work or construct installations on a scale only possible in the distinctive space. The gallery is committed to providing a space where established artists can expand on their work. Greenberg Rohatyn expounds, "It is important for me to give an artist our space to develop an idea that they might feel less comfortable developing in their own gallery. They can stretch; they can experiment; they can fail. They can do something different." For the gallery's last exhibition, Exhuming Gluttony: A Lover's Requiem, which ran through July 28th, 2006, Wangechi Mutu worked with the architect David Adjaye to create an multi-sensory environment signifying over-consumption and entitlement, a place that Greenberg Rohatyn describes as somewhere that the women in Mutu's collages might dwell. Such a project would have been difficult to complete at a Chelsea gallery and would certainly not have as inimitable an effect.
Another idiosyncratic feature of Salon 94's program is their collaborations with other galleries, including Greenberg Van Doren Gallery, which is owned by Greenberg Rohatyn's father. Currently, Salon 94 and John Connelly Presents are working on a collaboration to show Gerald Davis's work. The project will be realized in September of 2006 in two exhibitions, with Salon 94 showcasing the artist's paintings and John Connelly Presents exhibiting Davis's drawings. Like Gerald Davis, many artists work with Salon 94 on a project basis but others have grown to work closely with the gallery. In the past few years, Salon 94 has expanded its mission to include representing artists. This new direction began with the mid-career artist Barry X Ball, whose sculptures often take upwards of two years to complete. Unhappy with Chelsea's pressure to churn out pieces, Ball has enjoyed the opportunities to grow provided by a low-pressure environment. Supporting an artist's working habits fosters a close relationship and also encourages work that is unlike what you might see in Chelsea, according to Stephan. Marilyn Minter is another mid-career artist who has enjoyed the flexibility of Salon 94. In November of 2006, Minter will have her first solo New York exhibition in many years. One of Minter's new paintings will be approximately 35 feet long, providing a unique opportunity for the artist to stretch her conventions by working on a scale that had hitherto been unfeasible. Currently, Salon 94 represents Aïda Ruilova, Shirana Shahbazi, Paula Hayes, Laleh Khorramian, and Carter, in addition to Barry X Ball and Marilyn Minter.
Salon 94 has always provided a space for artists to experiment in all media, both traditional and cutting-edge. The gallery's fall programming will feature three successive painting shows. Between Davis's and Minter's shows will be the debut exhibition for Francesca DiMattio, a young artist who recently graduated from Columbia's MFA program. Although Salon 94 will continue to feature more emerging artists in the upcoming years, they will not cease to work with mid-career artists as though they were themselves emerging. This approach has led Salon 94 to work with an impressively broad selection of artists who live all over the world, work in many mediums, and are in various stages of their career. Stephan explicates, "Each artist requires a different kind of relationship. We are open in defining what that relationship is. It is tailor-made to each artist's needs."
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